ENTERPRISE OF
MODERN MANAGEMENT
Like many Chinese companies in Malaysia and other countries in S.E.A., the first generation had founded the business with much perseverance. The business then moved forward together with the pace of the times going through all the unfavorable conditions of different ages. It had developed from a crude business mechanism to an enterprise of modern management.
STORY OF
SHIN CHEAK HUAT
Shin Cheak Huat Industries Sdn Bhd is a trading company of long standing dealing in several hundred types of foodstuff and industrial ingredients. It has established a good reputation in the past decades and grown up together with many of its customers, winning their trust and support too.
ENTERPRISE OF
MODERN MANAGEMENT
Like many Chinese companies in Malaysia and other countries in S.E.A., the first generation had founded the business with much perseverance. The business then moved forward together with the pace of the times going through all the unfavorable conditions of different ages. It had developed from a crude business mechanism to an enterprise of modern management.
A HISTORY OF HALF A CENTURY
Shin Cheak Huat was founded by Mr Tan Boon Hock nearly half a century ago. Its administrative building and warehouse are located in Butterworth, Malaysia. The market domain of its trade and sales covers the whole of East and West Malaysia, Thailand, Indonesia and China.
After decades of operation and development coupled with a long-term marketing plan, we were able to establish three other companies, viz. Shin Check Huat Industries Sdn Bhd,New U-Nited Chemical Sdn.Bhd. , Chuan Hong Grinding Mill Sdn.Bhd.
OUR AIM
As a responsible enterprise, especially a company dealing mainly in foodstuffs, “safe consumption” is a criterion of our top priority. All the products we deal in are stringently screened to ensure that they are safe for the consumption of end-consumers.
In the past nearly half a century, we grew up together with many other enterprises. Our growth depends entirely on customers’ support. In return, we also do our best for the interest of our customers displaying our traditional virtue of mutual help.
OUR PROSPECTS
In the past, we had been an agent for goods from China, Thailand, Taiwan and Indonesia. In future, we plan to keep abreast with the times and cater to the needs of consumers by gradually expanding our business to dealing in goods from other countries such as Korea and Japan in a diversified manner.
In this age when branding is all-important, creating a brand of your own is indispensable. By now, we have already created the brands of “Leng Heng Agri Foods LTD” and Chuan Hong Grinding Mill Sdn. Bhd. In future, we shall be moving towards the concept of having our own brands for the sustainable growth of our business.